Chipotle Wants Customers To Fall In Love Again With New Ad
Mexican fast food restaurant chain, Chipotle, has gone through some rough times as of late. Chipotle still has its loyal fans, but many have sworn off Chipotle’s burritos and bowls due to recent health and safety violations. Earlier this year, the chain weathered an E. coli outbreak that took place in over 10 states and affected 60 people. Not to mention, Chipotle’s chief marketing and executive development officer Mark Crumpacker, was charged
Mastercard Revamps its Infamous Logo
With the digital age continuously changing, it is no surprise that even some of the most well-known brands will update their image. Mastercard, a brand that is known for its recognizable logo, recently modernized its logo to fit the new contemporary era. People who shop or work anywhere from local coffee shops to huge marketing companies are familiar with the infamous logo found on credit and debit cards. Mastercard converted its traditional, interlocking circles into a more modern-day
Twitter Adds New Search Features for Companies
Twitter has now provided companies a better way to understand their audience and how to spur growth within their business. With Audience API, owners are able to see which kinds of people are the most interested in their product, which can be quite useful to any marketing company. Brands are able to view their audience based on whether they have engaged with their tweets, followed them, or if they have visited the brand's website.
5 Companies That Did Rebranding Right
With trends and the interests of society continuously changing, there may come a time where a brand may need to rebrand itself in order to stay in business. Even a prestigious Beverly Hills marketing company may need to alter its image in an evolving community in order to fulfill the needs and wants of consumers. This may be the only way of saving a company from going downhill. Many fears can arise when it
Entrepreneur Spotlight: Milton S. Hershey
Recently the Beverly Hills Marketing Company discovered that Mondelez sent Hershey a letter proposing a tie-up which would create a huge snack food giant. Although the news of a Mondelez-Hershey merger just recently came to light, Hershey has already confirmed that the company rejected the interest from Mondelez. Currently both Mondelez and Hershey are in the top five for the industry based on revenue. A significant reason Hershey rejected the proposition was due
Is Lyft Really for Sale???
Marketing is very important for all companies; the following information will give you reasons why. Are you familiar with ridesharing companies? Some of the names that come to mind are most likely Uber and Lyft. Lately, Uber’s competitor, Lyft, has not been performing up to par. Overall, it is not surprising that Lyft has realized that they can’t defeat Uber. Though Lyft has had lots of funding in earlier months, the fact