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REI VS. Macy’s – Black Friday Shaping The Future Of Retail

REI announced this week that for the second year in a row, it would keep its doors closed on Black Friday.   One of the key shopping days of the year, Black Friday is the day following Thanksgiving when retailers across the country draw masses of consumers through special sales. With retailers opening up at 5am or earlier and crowds of consumers lining up for doorbuster deals hours before stores even open,

Endorse Your Favorite Presidential Candidate With New Facebook Feature

Facebook Users Can Endorse Presidential Candidates Facebook, the social media giant that boasts over 1.7 billion users worldwide, is now allowing users to officially endorse presidential candidates to their friends. Facebook users have always been able to support their preferred candidate by liking their official page or posting a status update. Now, users are able to visit a candidate’s Page and show their support to their friends by clicking the “Endorsement” tab.

Nike Revolutionizes The Shoe Game, Once Again

Nike is a brand recognized for its constant reinvention in the field of shoe design. This is a brand that identifies with the future needs of its customers and designs for that given demographic. In the past, the company has challenged technology and traditional needs, this time is no different. On November 28 of this year, there is a new player entering the field, the Nike HyperAdapt 1.0, available in select Nike

Facebook is Hollywood’s Newest Marketing Tool

In today’s age of online movie streaming, it’s surprising that people are still heading to the theaters. Hollywood isn’t exactly suffering from the binge-watching trend yet, but what about the movie ticket companies? Fandango’s new marketing strategy is keeping itself ahead of them all. Fandango is expanding their online ticket purchasing services to Facebook. Users will now be able to buy tickets online without ever having to leave the app. Official Facebook

Beverly Hills Hires First Female Police Chief

Sandra Spagnoli is her name; she is 33 years old, a veteran, and is known for holding her ethical values close to heart. She was hired in March after the department spent a year looking for someone to fill the position. Spagnoli has previously held chief positions but is Beverly Hills' first female police chief.   One of the main goals Spagnoli has as chief is to figure out how to use

The World’s Most Expensive Store Just Got More Expensive

What does it cost to land a spot on the most expensive two and a half blocks in Beverly Hills? $122 million for LVMH Moët Hennessy Louis Vuitton, parent company of Louis Vuitton.   Rodeo Drive is one of the most pricey retail streets in the United States, and rightfully so. The famous Beverly Hills shopping street is home to luxury designer stores from Chanel to Gucci. House of Bijan stands out

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