It’s no secret that SEO, Search Engine Optimization, is an important factor if you’ve got a business or product you are trying to shine a spotlight on. SEO is essentially what gets your business or product near the top of the page when a consumer does a Google search for a business or product to your likeness.
The tricky question is, what if someone chooses Bing over Google as their preferred search engine?
Google has been proven to work well with SEO ranking, although not so well with social media. However, Bing’s SEO works in the way that social media can be directly correlated to it. What is true for any search engine, SEO, and social media is that links provided and shared through social media can help boost your SEO ranking. Links are extremely important when it comes to SEO ranking as they provide more visibility to your website.
If a link is constantly being shared on social media, it gains more exposure. Through means of exposure, the chances are higher when people are interacting with the link through means of a post. It has more potential of going “viral”, and will, therefore, increase the chances of your post appearing at the top of the page once someone searches that specific topic. So, what can you do to best integrate social media and SEO?
Our SEO Beverly Hills experts have some tips.
There are a couple of steps you can take to use social media to your advantage to boost your SEO ranking. You want to make sure you are doing all of the following, as SEO ranking takes time and work.
Brand Your Social Media
You want to make sure you are branding all of your social media with the same logos, profile pictures, and/or usernames if applicable. This creates consistency and lets consumers know you are the same company across all social media sites. You want to make sure you are creating accounts through most major, popular social media accounts such as Facebook, Tumblr, Twitter, Instagram, etc.
Our SEO Beverly Hills team advises making sure you are posting consistently across most, if not all, social media platforms. Create constant, relevant updates which consumers may find appealing. Having content on your website lets audiences know that you are an active user. It doesn’t hurt that it also gives your brand a more “modern” look in today’s digital age.
You want to make sure that you are getting creative with your posts. Stand out from other social media company’s. Make sure your content is unique as well as contains captivating headline – without being misleading. Captivating headlines is what makes users want to click on your links and be more likely to engage with it.
Through means of these tips, your SEO ranking has more potential to be higher in online searches. Use social media to your advantage.
About Website Growth, SEO Beverly Hills specialists:
Website Growth are SEO Beverly Hills specialists committed to growing businesses through online marketing. We specialize in creating unique online strategies. Through means of these strategies, we help clients gain more online visibility. For future tips and tricks on how to optimize your website, follow us on Facebook and Instagram!