Normally, commercials are something you want to skip over and avoid altogether. But Sony’s newest ad will likely have you hitting the rewind button over and over again. The brand’s stunning new commercial to highlight its 4K TVs unleashes a symphony of breathtakingly beautiful flower petals—about 8 million to be exact–over a small town. The exquisite detail is meant to show off the 8-million pixels in Sony’s next generation. In the process, however, it also reinforces Sony’s brand as a purveyor of state-of-the-art products, making it overall a highly effective commercial for the electronics manufacturer.

 

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