Logos are more than just an image. Check out what these 15 famous logos have hidden underneath.
1. Apple
The famous Apple logo is more than just a bitten fruit. It’s actually the apple bitten into by Eve in the Garden of Eden.
2. Audi
The Audi logo may seem like four simple circles, but represents much more. In 1932, the Auto-Union Consortium was formed by four car companies: Audi, Wanderer, Horch, and DKW. Each ring in the Audi logo represents one of the original four.
3. FedEx
Placed perfectly between the E and X of the FedEx logo is an arrow. The arrow represents how the company is always looking forward to the future.
4. Amazon
The Amazon logo is another with a very significant arrow. The arrow points from the letter A to the Z. This represents how the online retail company sells all products from A to Z.
5. Mercedes-Benz
The Mercedes-Benz logo is made of a 3-point star. The three points represent the company’s success in land, sea, and air.
6. Google
The Google logo appears very colorful and playful, which is exactly its purpose. The company placed a secondary color in between all primary colors to show their style.
7. NBC
The colorful NBC logo is purposefully bright. The colors were to motivate black and white television owners to buy colored televisions.
8. Mobil
Another company with significant color choice is Mobil. Their colors blue and red signify the strength and faithfulness of the company.
9. Volkswagen
The Volkswagen logo stems from the company’s German roots. The translation of the words “volks” and “wagon” means the car of the people.
10. Pepsi
Pepsi’s old and new logos are similar, but have one major difference. The new logo’s meaning was leaked! According to Gawker, the new Pepsi logo holds the key to the universe.
11. McDonald’s
McDonald’s famous golden arches do stand for the letter M. However, according to BBC, children apparently subconsciously link the famous arches to breastfeeding.
12. Adidas
The Adidas logo is more than just sideways stripes. The tilted lines are meant to represent a mountain as challenges their customers may face in life.
13. Toyota
Toyota’s logo is more than ovals making the letter T. Each oval has its own special meaning: the customer, the product, and progress in technology.
14. IBM
If you look closely, the IBM stripes break through it’s blue logo to make an equal sign to represent equality.
15. BMW
BMW’s logo is more than a pattern. The white represents helicopter blades rotating through the blue sky, recognizing BMW’s history in aviation.