Social media marketing has become an intrinsic part of any company with a serious online presence. It is a fact that a strong social media presence is necessary for SEO promotion as search engines index social media pages. Social media works beyond just improving SEO, however, and can drive traffic directly to your website when optimized. Website Growth, as social media management specialists, help Beverly Hills businesses to get the most out of their social media presence.
Here are a few tips about how to get more website visits through your facebook page:
Integrate links that point to your website
Although it sounds obvious, this is something commonly overlooked on facebook pages. If there are no easily accessible links directing people to your website or landing page for a product or service, they are unlikely to find it. People hate searching for links, so make it easy for them to find you once you have their attention. This means that your posts should always include a link, even if you are not talking about a product. This is also necessary so that customers who have not “liked” your page can easily get to your site directly from their news feed.
Special offers for Facebook users
Having special offers for Facebook users will do two things. Firstly, it will increase the number of followers and likes on your page, increasing your reach. Secondly, it gives people an incentive to go and buy from your website directly. It is possible to create a code for your checkout page that applies the discount to these clients. This will also increase the amount of conversations about your products across all social media sites, building brand awareness and loyal fans.
Design your cover photo to achieve maximum effect
The current design of Facebook pages means that there is a huge space used up for this element, and it should be utilized to full effect for marketing your business. You should be using graphic design and livery that is associated with your company in this space, though you should avoid using more than 20% text.
Although you can not put your full URL in this area due to Facebook rules, it is possible to put something like “mywebsite.com” to get around this. The best course of action is to pick a username that is as close as possible to your website URL and brand name and use the same one across all online mediums. Your tagline should also be included along with any current special offers, updating them as appropriate.
For further information about how Website Growth can help your Beverly Hills business to optimize your social media marketing and sky rocket your sales and profits, get in touch with us today.