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Marketing Innovation at Your Fingertips

  • Krispy Kream Sells Lies

    Krispy Kream Sells Lies

    A lawsuit for 5 million dollars has been filed against popular doughnut chain, Krispy Kreme. Jason Saidian, from California, is charging Krsipy Kreme for their misleading marketing. Some of their doughnuts have been named to lead consumers that they contain nutritious fruits, while they are actually entirely free of fruit. Some of the doughnut names […]

  • Nike Revolutionizes The Shoe Game, Once Again

    Nike Revolutionizes The Shoe Game, Once Again

    Nike is a brand recognized for its constant reinvention in the field of shoe design. This is a brand that identifies with the future needs of its customers and designs for that given demographic. In the past, the company has challenged technology and traditional needs, this time is no different. On November 28 of this […]

  • Beverly Hills Hires First Female Police Chief

    Sandra Spagnoli is her name; she is 33 years old, a veteran, and is known for holding her ethical values close to heart. She was hired in March after the department spent a year looking for someone to fill the position. Spagnoli has previously held chief positions but is Beverly Hills‘ first female police chief. […]

  • Chipotle Wants Customers To Fall In Love Again With New Ad

    Chipotle Wants Customers To Fall In Love Again With New Ad

    Mexican fast food restaurant chain, Chipotle, has gone through some rough times as of late. Chipotle still has its loyal fans, but many have sworn off Chipotle’s burritos and bowls due to recent health and safety violations.  Earlier this year, the chain weathered an E. coli outbreak that took place in over 10 states and […]

  • Twitter Adds New Search Features for Companies

    Twitter Adds New Search Features for Companies

    Twitter has now provided companies a better way to understand their audience and how to spur growth within their business. With Audience API, owners are able to see which kinds of people are the most interested in their product, which can be quite useful to any marketing company. Brands are able to view their audience based on […]

  • 5 Companies That Did Rebranding Right

    5 Companies That Did Rebranding Right

    With trends and the interests of society continuously changing, there may come a time where a brand may need to rebrand itself in order to stay in business. Even a prestigious Beverly Hills marketing company may need to alter its image in an evolving community in order to fulfill the needs and wants of consumers. This may […]

  • Entrepreneur Spotlight: Milton S. Hershey

    Entrepreneur Spotlight: Milton S. Hershey

    Recently the Beverly Hills Marketing Company discovered that Mondelez sent Hershey a letter proposing a tie-up which would create a huge snack food giant. Although the news of a Mondelez-Hershey merger just recently came to light, Hershey has already confirmed that the company rejected the interest from Mondelez. Currently both Mondelez and Hershey are in the […]

  • 5 Businesses that are doing Instagram Marketing Right

    5 Businesses that are doing Instagram Marketing Right

    What are the qualities of a good Instagram marketing campaign? With over 400 million monthly visitors, Instagram is one of the most popular social media platforms available. The platform is continuously growing in trajectory and various brands everywhere are looking to utilize the platform to bring brand engagement and consumer traffic.  Instead of spelling out the […]

  • PLOT TWIST: Netflix Quietly Updates its Logo

    PLOT TWIST: Netflix Quietly Updates its Logo

    Over the weekend, Netflix snuck one past everyone and switched up its now famous logo.  The movie and television streaming giant quietly launched an updated icon with black and red tones that will be featured on their mobile apps and social media platforms; a spokesperson for the company confirmed this information to Mashable on Monday […]