Every year Starbucks executes a strategy that helps build and improve their brand. When the winter season arrives, Starbucks takes advantage of the holiday season to create winter theme cups that they know will tempt consumers to post onto their social media accounts. This simple, yet effective concept has been increasing Starbuck’s brand awareness for many years, which can help your company’s too.
We’ve listed 3 tips on how you can build and improve your brand through graphic design Beverly Hills, whether you’re a small or big business owner.
Connect with your customers
The holiday seasons are a great way to connect with your customers. Take Starbucks for example, they are inspired by yearly holidays throughout the year. From Spring designs to Fall themes, and wintery holiday imagery they’ve managed to nail the holiday seasons. Starbucks’ strategy connects both new customers and loyal ones because they fill their stores and products with unique creative graphic designs that people like.
Create Innovative Designs
Traditional design concepts are great ways to maintain your brand’s image, but there’s always room for improvement. Starbucks is known for sticking to their red cup concept and spicing it up with new designs every year. This year they released the first-ever color-in holiday cup. The color-in concept is a fun way for the customers to engage with the brand, and rather than having a generic cup for everyone, this innovative design gives customers the opportunity to create a unique, and personalized cup.
Don’t overdo it
Coming up with strategies that stand out for your business can be difficult; it’s important to consider what you want to highlight for your brand. Sure, holiday strategies are effective, but you don’t want to waste time or money trying to promote all the holidays that exist. Starbucks focuses on a few holidays like the Fall season where they release their Pumpkin Spice Lattes, but you don’t see them promoting National Pizza day because it wouldn’t work for them. Concepts and designs should be tailored to promote what your business stands for without overdoing it.
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